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Genesis G80 Launch Event

Date

July 2024

Location

Salalah, Oman

Set in Salalah, Oman, the Genesis G80 launch was designed to highlight the car’s innovative features and sophisticated design in a way that felt seamless and impactful.

Guests were greeted with a striking tunnel of digital displays and lighting that set the stage for the G80’s story. Every detail, from high-definition visuals to synchronized sound and lighting, was carefully planned to emphasize the car’s advanced capabilities and timeless design.

The reveal itself was an immersive experience, with vivid projections and dynamic lighting drawing attention to the sleek lines and craftsmanship of the G80. The flow of the event ensured that every moment was connected, leaving guests with a clear impression of the car’s excellence and Genesis’ dedication to innovation.

This launch brought together design, technology, and storytelling to create a memorable experience that resonated with the audience and showcased the G80 as a benchmark for luxury and performance.

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