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Genesis Motorsport Premiere

Date

December 2024

Location

Armani hotel, Burj Khalifa

The challenge for this event was to craft an extraordinary experience that would cement Genesis' bold entry into the world of motorsport and hypercars. It wasn’t just an car launch event—it was a statement of ambition, speed, and luxury.

Hosted at the iconic Armani Hotel in the Burj Khalifa, the evening brought the Genesis Magma Racing Car to life, alongside the unveiling of two celebrated race car drivers. Every detail, from the striking stage designs to the immersive storytelling, embodied the thrill of motorsport and the sophistication of Genesis’ vision.

The event drew an elite audience of VIPs and media, leaving them inspired by the innovation and energy that defined the Genesis Magma Racing Car’s debut.

This landmark event underscored Genesis’s commitment to pushing boundaries, while showcasing our expertise in delivering exceptional and unforgettable brand moments.

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