paco rabanne fragrance launch

Paco Rabanne brand and marketing teams aimed to invite key regional fashion and lifestyle influencers and bloggers to generate instant awareness about the 2 new fragrances among their target audience.

client

PACO RABANNE / MSL

country

UAE

Our client Paco Rabanne challenged us to create an event in a remote desert location in Dubai, inspired by their newest perfume product launch in February 2019.

Event branding was inspired by the 2 new scents – modern and independent, exclusive, and trendy.

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