15 / 35 · Activation
Dubai South Spinning Hub
Client
Dubai Fitness Challenge
Location
Dubai, UAE
Year
2023
01 — Overview
Activation design
Large-format branding
Staging & rigging
Session lighting
For the Dubai Fitness Challenge, we built the Dubai South Spinning Hub — an outdoor activation designed around energy, rhythm and community participation.
The layout put riders at the centre of a bold branded arena, with big-format graphics, staging and lighting tuned for sunrise and sunset sessions alike, keeping the space photogenic and motivating throughout the challenge.
02 — Gallery
Inside the room.
